Writing a job ad for your practice probably isn’t something you do often. And when you do, you’re competing against hundreds of other practices trying to connect with the same small pool of talented veterinarians, vet techs, and nurses. The difference between getting multiple great applications and getting none often comes down to how well you tell your Story.

Most veterinary job ads read the same: busy practice, “we’re like family,” equipment list. What’s missing? The leadership, the team, the culture, why working with you will be a great experience. That’s the story candidates actually want to hear.

An effective job ad (or Job Campaign as we prefer to describe it) is a carefully crafted story aimed at connecting with and engaging the best candidates for your role.

We developed our ideal Job Campaign structure by testing and reviewing the results from thousands of job ads to identify what makes potential candidates click Apply Now and what doesn’t. We focused on what content to include as well as the flow, the order in which your job ad copy should be structured. Here’s our step-by-step guide to creating a Job Campaign that works…

Compensation transparency benefits everyone in the veterinary profession. Practice owners gain the market intelligence needed to build competitive packages that attract and retain quality teams. Veterinary professionals gain clarity on their earning potential and career trajectory. Our salary survey bridges this information gap, providing twice-yearly benchmark data across entry-level, mid-career, and senior positions. Whether you’re planning your practice’s compensation strategy or seeking to understand your position in the market, you’ll have the data you need to make informed decisions…

Your practice management software rep just sent another email. The subject line promises to “transform your workflow” with AI-powered scheduling. Your pharmacy vendor is pushing automated dispensing. A consultant swears telehealth integration will solve your client communication problems. And somewhere in the back of your mind, you’re wondering: if I don’t adopt this stuff, am I falling behind?

Here’s the truth no one’s saying out loud. The practices thriving right now aren’t the ones with the most technology. They’re the ones who’ve figured out how to add new tools without breaking what already works. They’re making tech decisions and culture decisions as one conversation, not treating them as separate tracks…